Your choices
Cookie policy
Last updated 22 October 2026
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Analytics is off until you switch it on, and you can switch it back off at any time. The same control sits at the bottom of every page on this site.
1. What we mean by “cookies”
A cookie is a small file a site stores in your browser. This site also uses local storage and session storage, which do the same job by a different mechanism. We treat all three the same way and list all three below, because the distinction matters to engineers and not to you.
The Privacy and Electronic Communications Regulations 2003 (PECR) require us to ask for your consent before storing anything in your browser that is not strictly necessary for the service you have asked for. Where that storage involves personal data, UK GDPR and the Data Protection Act 2018 also apply. That is why the essential items below are always on and everything else waits for your opt-in.
2. Essential: always on
These keep the quote form and the calculator working. They hold no advertising identifier and are never shared with anyone. There is no opt-out, because switching them off would break the thing you came here to use.
| Name | Type | What it does | Kept for |
|---|---|---|---|
bizzloans.consent | Local storage | Remembers whether you allowed analytics, so you are not asked on every page. Without it we would have to treat you as undecided on every visit. | Until you clear your browser storage |
bizzloans.apply.v1 | Local storage | Saves your progress through the quote form so a dropped connection or a closed tab does not cost you the answers you have already typed. Cleared the moment the form is submitted. | Until submitted or cleared |
bizzloans.utm | Session storage | Records which campaign or search brought you here, so the advisor who calls you knows what you enquired about. It is attached to your enquiry, not to a profile, and it is gone when you close the tab. | This browsing session |
3. Analytics: off unless you turn it on
Nothing in this section loads until you allow it. Not the script, not the cookie, not a single request to Google. If you choose “Essential only”, or simply ignore the banner, this site makes no third-party requests at all.
| Name | Type | What it does | Kept for |
|---|---|---|---|
_ga, _ga_* | Cookie (Google Analytics 4) | Counts visits and shows which pages people actually use. Set by Google. We run it with advertising signals and ad personalisation switched off, so it is not used to build an advertising profile of you. | Up to 2 years |
4. What we never do
- We do not attach your name, email address, mobile number or company number to an analytics event. Event parameters are filtered against an allow-list in code, so it cannot happen by accident either.
- We do not sell browsing data, and we do not run advertising pixels.
- We do not read your credit file, your tax returns or your bank transactions through anything in your browser.
5. Controlling this in your browser
Every major browser lets you block or clear cookies and site data from its settings. Clearing this site’s data will also clear your consent choice and any saved quote progress, and you will be asked again on your next visit.
6. Questions
Our privacy policy covers how we handle personal information more broadly. If you want to know what we hold about you, or want it deleted, contact us. You can also complain to the Information Commissioner’s Office at ico.org.uk.